OSCON Day 4: Session – Amazon Web Services, Past, Present and Future
Amazon extensively uses webservices.
Amazon customer sets:
buyers – 31 million folks that bought stuff last year
sellers – merchants who sell on amazon’s platform
web site owners (associates)
They spent $300 mil in distribution centers and they have 10 world wide distribution centers.
Technology Investment: $900mil
associates shopping cart
Marketing: $700mil to build the Amazon brand
Road to web services:
partners needed better access to data
some obtained data feeds (text or xml)
others scraped the site to obtain:
-availability – how quicly can I get the product after I order it from Amazon
this was expensive for us anmd difficult and fragile
Advent of Web Services
in early 2002, Tim O-Reilly asked Jeff B. to provide sales data in an easily consumable form such as xml
amazon webservices was born (stealth oproject)
Amazon Web Services (aka, AWS)
March 2002 AWS beta
– SOAP and REST interfaces, SDK
REST – builds on top of http request.
July 2002 – AWS 1.0, basic merchandizing capability
November 2002 – AWS 2.0, marketplace support, quick-click
April 2003 – AWS 3.0, seller, apis, remote shopping cart, co-branding
An important part is their asscoaite id.
3 classes of API
-provide free open APIs
-enable ennovation by 3rd parties
-leverage investment tech
-provide an economic model that works for all parties
How AWS works?
browser -> 3rd party webserver ->aws web server -> amazon platform and back again
<- <- <-
What does aws enable?
customized shopping expreience
better control of presentation
more revenue for associates
new shopping/browsing models
AWS – Open Model
free access to amazon catalog data
simple licensing model
docu and accessible apis
open and reactive development prcoess
broad developer support
weekly developer chats
AWS – Licensing Model
use data to create applications
1 call per second
cannot resll out data
can display and use data
must link to our site
store non-pricing data for up to 24hours
store pricing data for up to 1 hour
I wish I had a link to the authors presentation. It was really good. My notes here will
not do the presentation justice. I’ll email the author and see if I can get them.
I wish he had longer to speak.
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