Charles Engelke's Blog

May 4, 2009

Diet Coke Must Die!

Filed under: Uncategorized — Charles Engelke @ 6:33 pm
Tags: ,

I’m here at RailsConf looking for a bit of cold, free, sweet caffeine at the break.  There are plenty of sodas, and they’re even the right brand – Coca-Cola.

But unless I want a lot of empty calories, my only choice is Diet Coke.  Which is drinkable, but only barely.  (Pepsi fans: don’t gloat.  No other brand of diet cola reaches even that level.)

This is a travesty because now Coke Zero exists.  Somehow they’ve managed to create a diet cola that really tastes like Coke (the only cola that has ever mattered)!  But you can almost never get it at a meeting or restaurant because they’ve got the old standby Diet Coke.  And Coca-Cola is fine with that because it helps in their goal to fill supermarket shelf space with several thousand different products all called Coke.

Coke Zero is a better choice than Diet Coke in every single circumstance.  Coca-Cola, you’ve got a responsibility to us – fix your advertising and branding and GET RID OF DIET COKE!  Let Coke Zero take off and fly!

And while you’re at it, get rid of Cherry Coke, Caffeine Free Coke with Lime and Splenda but without added Vitamins, and all those other stupid variations.  There are only two drinks worthy of the name “Coke” – Coca-Cola and Coke Zero.



  1. Well written…I agree completely

    Comment by Rande — May 5, 2009 @ 4:13 pm

  2. I really have to disagree with you on this Charles I like Diet Coke more than Coke Zero. I also really like the variations Coke has, especially Cherry Coke Zero.

    Thank goodness consumers like choice and variety over your preferences. No one is forcing you to buy any other cola than Coke Zero. If you don’t want to drink it, don’t buy it.

    It is a good thing that Coca-Cola doesn’t listen to you and if I were a share-holder in Coca-Cola I would hope they wouldn’t. Coca-Cola sells 3000 varieties of drinks in 200 countries and because of this they sell more product, have a wider brand name recognition and make more money.

    Comment by John Aho — September 11, 2009 @ 4:47 pm

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